SOCIAL

The Importance of Social Marketing

Why is social marketing so important? Well, think about “traditional” ads for products or services. You aren’t convinced to check out a product or service through an ad alone (in fact, you tune out the vast majority of ads you see).

But how does a well-designed ad capture your attention? It either takes a super creative angle you didn’t expect, or makes you laugh, cry, or think.

Not every ad convinces you to check out the product or service it promotes, but the best ones appeal to creativity or emotion to motivate people to do so.

Did you Know...

Facebook now sees 100 million hours of daily video watch time.

Users generate 4 million likes every minute.

More than 250 billion photos have been uploaded to Facebook.

This equates to 350 million photos per day!

Did you Know...

Humans are visual creatures and the way we interact with imagery online is no exception.

Of all communication, 93% is visual. Two-thirds of all stimuli reach the brain through the visual system and our brain processes visual information 60,000 times faster than text alone. Think how often you’re scrolling through your own feed and continue right past a text post, but pause at a photo, graphic, or video.

Did you Know...

Posts with visuals receive 94% more page visits and engagements than those without. A good visual is crucial for expressing an idea quickly and effectively getting through all the clutter that we experience everyday – online and in real life. For example, Facebook posts with catchy images typically received more than twice as many comments as those without.

Think more visually.

Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? (Hint: Not all social media platforms have the same best practices when it comes to successful visuals.)