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Our Process

XELA fosters a proactive, collaborative and discerning spirit. Our clients enjoy the approachability, versatility and magnetic energy we bring to our projects.


Our commitment and thoroughness allows us to tackle

even the most demanding projects.

Our method is evolving to meet the changing technological marketing landscape,

but the essence of our process remains the same.

  • Research

  • Brainstorming

  • Competitor Analysis

  • Strategic Planning

Everything starts with a conversation. We ask questions in order to learn about your business and industry as much as possible. We look into your project aims and define project objectives.

The goal of this phase is to gain a deep sense of your targets, competitors, and the general business plan.


By researching and analyzing your competitors, we identify opportunities that enable us to come up with a compelling strategy.

  • Strategic Thinking

  • Budget management

  • Timeline management

  • Performance Budget Management

We take what we’ve learned in the Discovery phase and transform it into an actionable plan.


Rather than making educated guesses we start building efficiently defining the timeline, technology, and deliverables needed to complete the work.



  • Creative Plan Development

  • Media Plan Development

  • Set Goals & Objectives

  • Launch

  • Measure & Manage

After the design concepts have been finalized, we start transforming them into live, dynamic pages and applications.


This is the moment where everything falls into place and becomes a concrete marketing reality.

Leadership Experiences



  • Party City

  • Lane Bryant

  • Five Below

  • Michaels

  • Office Depot

  • Lazy Boy 


  • Florida Blue

  • Hematico


  • Papa John's

  • White Castle

  • Firehouse Subs


  • AutoNation


  • Nissan National

  • Hundreds of Independent Dealers Nationwide.


Relationships are the foundation to any experience. We help you understand existing and create new relationships with your audience through your product. We study, understand and work with your identity ensuring

continuity and clarity for your target customer.


XELA may not be located nearby, but we want you to feel like we are. We’ll have online, ZOOM, UberConference calls as needed to review progress and address questions and concerns on both sides.

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