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What Is Digital Marketing?

Most people do a poor job of nailing down the definition of digital marketing. The term is less vague than you might think. f

Digital marketing is any type of marketing for products or services that use electronic devices.

If you can believe it, digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives.


People often assume that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all encompassing. Digital marketing happens online and offline.

Types of Digital Marketing.
  • Search Engine Optimization (SEO)

  • Search Engine Marketing and Pay-Per-Click Advertising.

  • Social Media Marketing.

  • Content Marketing.

  • Affiliate Marketing.

  • Influencer Marketing.

  • Email Marketing.

  • Viral Marketing.

What is the work of digital marketing?

Digital marketing works by attracting potential customers towards your website or a blog and then encouraging them to buy your products. We use SEO or PPC campaigns to attract target audience on your website and capture leads or encourage them to buy

from your website.

What falls under digital


Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio

such as MP4.

Why is digital marketing


Using digital marketing, we reach an enormous audience in a way that is both cost-effective and measurable. ... We save you money and reach more customers for less money than traditional marketing methods. We research your market and get to know your audience and allow them to know you personally which can help to create brand loyalty

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